Case study on World Airways
British Airways is a world leader in premier air travel. Now with service to most countries around the world, BA offers a premier product line providing value and comfort for the world traveler. With...
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Expedia’s Billboard Effect and Cornell University
Cornell University’s School of Hotel Administration & Center for Hospitality Research (CHR) sponsored research on the Billboard Effect to improve practices in the hospitality industry. Presence on...
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Case Study on World Airways
When TWA approached us about producing a media kit, they had one goal in mind: attracting major advertisers to their Ambassador in-flight magazine. The target audience was media buyers who represent...
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Case Study on Redefining the Gold Standard: American Express
Membership has its rewards.” A familiar line widely recognized in the US, American Express was ready to launch its Gold Card Membership Rewards Program in Germany. Unique in the German market, the...
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Case Study on Adventure Tourism Market Development in NE India
Situation: The Tourism Department, Government of Assam in NE India, recognizing the value of tourism as an economic development tool, wanted support in developing adventure tourism responsibly and...
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Case Study on TravelTracker
Overview: In a crisis, without a system in place to track and communicate with travelers, it can be difficult to reach out to them. The case below highlights the issues faced by a security director...
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A Case Studies for Distributed Scrum Project for Dutch Railways
Meaning: Scrum provides a proven foundation for the execution of projects. However, in every project the Scrum process must be adapted to address specific needs and circumstances. How this is done is a...
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Case Study on iBAHN
Business Challenge: When businesses and organizations are asked to cut their budget, usually the first item to get cut is business travel. For a company that services that industry, it means that they...
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Case Study for Asiana Airlines
Challenge: Competition in the airline industry has become fiercer than ever. Each company is implementing aggressive service improvement policies for a larger market share. The big carriers have...
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Case Study on Utilizing Word of Mouth Marketing
Introduction: To position Chile as a top destination in Latin America for business development, exports and tourism, the Ogilvy PR team collaborated globally to launch a word-of-mouth marketing...
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Case Study on Warnerbus Limited
Study for Warnerbus Limited Warnerbus specialises in the bespoke transformation of minibuses and wheelchair receptive vehicles, catering principally for the elderly, debilitated and travelers in...
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